What is Trust Seal?
Trust Seal is a certificate issued by PEBA, The Trust Seal certificate is only given to companies that have had their company authenticated and verified by PEBA (Pakistan eBusiness Association), which checks to make sure your company details are all correct, and that your business is legally registered in country. By showing the Trust Seal certificate on your website, potential business partners will know that you are a real and legitimate business so that they can trade with you confidently.The internet is credited to have shrunken the world for buyers and suppliers, given them a perfect platform to conduct business with each other efficiently and cost-effectively. While this distance has reduced considerably, there still lies a gap in trust. The foremost reason is the high value and volume of B2B transactions besides intangible nature of this medium.
To bridge this trust gap and allow entities to undertake business with confidence, PEBA (Pakistan eBusiness Association), introduced an exclusive Trust Seal service. Trust Seal is a business verification service from PEBA (Pakistan eBusiness Association). This stamp is issued post verification of company's credentials pertaining to proof of existence, legal status, statutory approvals, affiliations and quality certifications. The unbiased information about the business status of suppliers helps buyers make an informed purchase decision about them. This further acts as a sales accelerator for these SMEs.
Trust Seal is one of PEBA (Pakistan eBusiness Association) unique array of services aimed at assisting SMEs to engage in online business with confidence and grow their businesses.
A Normal Website
As a Normal Website, your profile will inform buyers that your company's information has not been authenticated and register member in Pakistan eBusiness Association. Without Verified Company status, potential buyers are less likely to choose you as a Business Owner or service provider, as they do not know how reliable your company information may be.
Trust Seal Website
Trust Seal Website look completely different than A Normal Website. One of the defining differences is your "PEBA Global Authentication" logo, which will tell buyers that your company information has been authenticated and verified, giving buyers the peace of mind to negotiate and trade with you.
Buyer's Benefits
- Take informed decision about dealing with direct right suppliers
- Easily distinguish between verified and non verified company
- Available structured information and critical facts about supplier
- Power to deal more confidently with genuine supplier
How It Work
When visitors click on a seal it opens a new window displaying the Membership certificate and other details. For sites that require potential or existing customers to submit their personal information including their e-mail addresses, this could help to increase sign-up rates and sales. It also builds the image of your brand. Would you purchase a product from someone you know absolutely nothing about and have not even seen before? Your customers probably ask themselves the same question.What do you evaluate when purchasing a product from a local store? You examine the employees, range of products available, the warranty on products, quality of service, and more. Everyone who purchases a product evaluates the seller according to a list of personal criteria. PEBA (Pakistan eBusiness Association) offers a variety of trust seals to be displayed on your site. If they want to, potential customers can determine your approval status by clicking on these seals. PEBA (Pakistan eBusiness Association) certification logos not only allow your website to ensure greater credibility and improve consumer confidence in patronizing your site, you also build stronger brands thanks to your association with a well-known industry leader in Trade & Business Sectors.
Eliminate customer concerns and raise sales
Remove any doubts that your customer may have about purchasing a product or service from your website. For less than a dollar daily, you can improve your rates of sales and conversions simply by joining PEBA (Pakistan eBusiness Association) today. The PEBA (Pakistan eBusiness Association) certificate has been specially tailored to improve the trust online visitors have in your website as they decide whether to make a purchase from your website. You are likely to be losing potential customers even now as they visit your website and decide not to patronize it as it does not meet all the buying criteria that they have set out. PEBA (Pakistan eBusiness Association) trust seals has help countless companies raise profits, increase their credibility and improve buyer confidence.
Benefits of doing business with a Trust Seal Member
Easy sourcing experience:
Trust Seal member profiles show how many years a Business Owner has been listed on PEBA (Pakistan eBusiness Association) so that you can gauge the amount of experience they have interacting with overseas buyers.
Pre-establish trust:
Find in-depth information on Trust Seal members such as management information, standards, certifications and Trust Seal details so you can know a Business Owner even before you contact them.
Genuine business attitude:
Business Owner must pay in order to become listed as a Trust Seal member. That means they truly believe in conducting business on PEBA (Pakistan eBusiness Association), and will treat inquiries sent to them seriously.
Trust seals fall into three categories: Class seals, Category seals, and reputation and reliability seals. Trust Seal is a cost effective way to establish your brand and build customer or buyer confidence.
Growing concerns about fake sites, identity theft have made consumers or buyers reluctant to do business with Web sites they don’t know and brands that are not familiar to them. As a result, small businesses struggle to generate the confidence to buy, click, and sign-in online. You can generate confidence by displaying a Trust Seal.
Keep Customer or buyers or buyers or buyers on Your Site
Trust is essential for all Web sites, not just ecommerce. Your Web site helps potential customers or buyers or buyers choose you over your competitors, and the Trust Seal shows them that your organization and Web site have been verified by PEBA (Pakistan eBusiness Association), the most recognized and trusted association on the Internet.10 times as many consumers or buyers feel trust is more important than cost when doing business online. Yet, it can be tough to prove your identity online when you are a small local business and not a household name. A small investment in a Trust Seal enhances the professionalism and sense of safety of your Web site, because only a PEBA Trust Seal is backed by the most trusted association on the Internet
Trust Seals Collection and How to Use Them to Increase Conversion Rates
PEBA Trust Seal can be categorized into Class seals, Category seals, reputation and reliability seals, and business validity seals. It may be useful to know that there are seals which are applicable only to certain industries (like the Pharmacy Checker for online pharmacies) and seals which can be used on most of the websites (business verification seals).
Smart online businessmen or website owners use these seals transfer trust to their visitors and to make them feel comfortable about their privacy, confidentiality or other concerns they could have while visiting the site. Generally speaking, using them can increase the conversion rate of a website.
One of your first questions may be why some websites get more than a 37% or even 120% increase while others get just under 9%.
The simple answer is Trust. Most sites don't have the same kind of name and brand recognition as a PETCO.com or other similarly large company. Most of our members are no name brands that most people have never heard of, and because of this we see an amazing and instant increase in sales. At this point, you may be asking yourself how you can get a complete stranger to trust your no-name site? Add trust seals. Let your customers or buyers or buyers know that your site is verified and monitored. Customers or buyers or buyers that feel safe are customers or buyers or buyers that purchase. It's that simple. We give you access to numerous Trust Seals, not just one. Each seal addresses a different fear or apprehension of online business or shopping, and each seal is tested to maximize your return.
Consumers or buyers are concerned about the safety of their online transactions. The Trust Seal shows visitors that your site is trusted by a association of thousands of mmembers based on their real-world experiences. Trust generates business.
Business Identity Seal
A business identity seal, also known as, Verified Existence Seal is one which verifies the legal, physical and actual existence of the business by verifying multiple parameters such as statutory details, contact details, management details, etc. Verified existence Trust seals add weight to the profiles of the deployers and boost confidence of prospective clients. A major benefit of a Verified Trust seal is it represents due diligence certificate for the business.Use trust to increase sales
Fake websites, bad customer service, fear of stolen credit card information and identity theft; these are all major concerns among online shoppers. Consumers or buyers prefer to do business with web shops that they trust. Trust generates sales.How can Trust Seals help you increase sales?
A Visual Sign of Trust
The PEBA Trust Seal is a visual sign that
shows visitors your site can be trusted. The Trust Seal proves to consumers
or buyers that your site has earned a good or excellent reputation for
trustworthiness, vendor reliability and privacy among millions of ordinary Internet
users – just like them.
Positive Word-of-Mouth
People believe other customers or buyers or buyers’ recommendations based on their own experiences more than marketing texts. In fact, consumer reviews are significantly more trusted - nearly 12 times more - than marketing descriptions. The PEBA Trust Seal is considered as positive word-of-mouth that help visitors feel confident doing business with you.The Right Trust Tool for You
There are different PEBA Trust Seal Tools available depending on your needs. The PEBA Trust Seal shows that you are trusted; the Reputation Badge helps you build your online reputation.Stand out from the competition
In an online environment, consumers or buyers find it hard to make decisions between all the options. When given two similar alternatives, customers or buyers or buyers will choose the one they think is more trustworthy. Trust creates competitive edge.How can PEBA Trust Seals help you stand out from the competition?
Make Your Reputation an Asset
You have about 5 seconds to make a good impression on visitors to your site. People make judgments on your trustworthiness based on reputation. Make your good online reputation your asset with PEBA Trust Seals and take the 5 second advantage.Show Your Good Reputation to All Visitors
Thousands of PEBA Members automatically see your reputation when searching on Google, Bing and Yahoo, and base their clicking decisions on what they see. Work hard to earn and maintain a good reputation. Once you achieve it, make sure that it is visible to all visitors by placing the PEBA Trust Seal on your site.Engage Yourself to Build Trust
Showing that you care about your customer’s safety and security gives you a good image. If your site is not yet eligible for a PEBA Trust Seal, use the PEBA Reputation Badge to show your commitment to building trust online and to help you collect ratings.Manage your reputation
Happy customers or buyers tell good things about their experiences to others. Work hard to earn a good reputation and then let it spread. A good online reputation is a powerful tool to attract more customers or buyers.Thank you
Your in Success
Umair ul haq Usmani
Founder
Pakistan eBusiness Association